Your customers are busier than ever. As soon as they start their day, your clients are bombarded with a high number of emails, text messages, phone calls, and other notifications that are all clamoring for attention. More often than not, digital marketing materials are ignored entirely.
Since digital marketing efforts may get ignored, deleted, or flagged as spam, you may want to leverage another marketing channel: direct mail marketing. To succeed in this channel, you have to maximize the attention your potential customers are giving your material before they eventually discard it.
Being able to save on costs is a big deal for any business. Scrimping a couple dollars on a certain expense means that your business will have more money to use for other important expenses, no matter how small or big, in the future.
Some companies can go too far with their goal of saving money, however.
Given that technology is evolving quickly, many businesses are taking their operations online. Reaching customers today is as easy as writing an email or making an online ad, and as a result, some businesses might think that direct mail isn’t an effective marketing solution anymore.